{"id":11024,"date":"2022-04-15T15:10:55","date_gmt":"2022-04-15T13:10:55","guid":{"rendered":"https:\/\/www.sunshine-habitat.com\/?p=11024"},"modified":"2022-05-24T16:22:38","modified_gmt":"2022-05-24T14:22:38","slug":"la-profonde-montee-en-gamme-du-camping","status":"publish","type":"post","link":"https:\/\/www.sunshinehabitat.com\/fr\/blog\/les-tendances\/la-profonde-montee-en-gamme-du-camping\/","title":{"rendered":"La profonde mont\u00e9e en gamme du camping"},"content":{"rendered":"
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Le nombre de campings 1 et 2 \u00e9toiles ont laiss\u00e9 place \u00e0 des campings 3, 4, voire 5 \u00e9toiles pl\u00e9biscit\u00e9s par les vacanciers, les emplacements libres n\u2019ont cess\u00e9 de diminuer dans les campings au profit d\u2019h\u00e9bergements de type mobil-home ou chalet. On a observ\u00e9 une r\u00e9elle \u00e9volution des \u00e9quipements au sein des campings pour aller vers une offre plus haut de gamme.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div>

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Un march\u00e9 en \u00e9volution constante<\/h2>\n

Pour affirmer sa position de premier pays europ\u00e9en en mati\u00e8re d\u2019h\u00f4tellerie de plein air, et de second \u00e0 l\u2019\u00e9chelle mondiale derri\u00e8re les Etats-Unis, avec ses 7 592 campings et ses 872 647 emplacements, le march\u00e9 de l\u2019H\u00f4tellerie de Plein Air fran\u00e7ais n\u2019a eu de cesse d\u2019\u00e9voluer. Il a subi de profonds changements ces derni\u00e8res ann\u00e9es en passant d\u2019un march\u00e9 fortement atomis\u00e9 \u00e0 un march\u00e9 dynamis\u00e9 par quelques acteurs forts. Alors qu\u2019hier la majorit\u00e9 des campings \u00e9taient associatifs, plus de trois-quarts d\u2019entre eux sont maintenant des \u00e9tablissements priv\u00e9s. Cela s\u2019explique par l\u2019apparition de la tendance du \u00ab glamping<\/a> \u00bb et par une client\u00e8le plus jeune et ais\u00e9e qu\u2019elle ne l\u2019\u00e9tait autrefois. En effet, alors qu\u2019enfant nous nous rendions en famille dans le camping auquel on \u00e9tait attach\u00e9 chaque ann\u00e9e, les nouvelles g\u00e9n\u00e9rations consid\u00e8rent l\u2019offre de camping dans sa globalit\u00e9 et proc\u00e8dent \u00e0 une comparaison des diff\u00e9rents h\u00e9bergements sur la base d\u2019\u00e9l\u00e9ments concrets tels que les prix, les \u00e9quipements mis \u00e0 disposition, les services propos\u00e9s ainsi que le niveau de gamme de l\u2019offre en question. Alors que l\u2019on pouvait croire \u00e0 une \u00ab\u00a0mode\u00a0\u00bb aussi vite apparue qu\u2019elle dispara\u00eetrait, ces \u00e9l\u00e9ments d\u00e9montrent qu\u2019il n\u2019en est rien. Le n\u00e9o-campeur aime s\u00e9journer en camping tout en vivant une exp\u00e9rience digne d\u2019une prestation h\u00f4teli\u00e8re.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div>

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\n\t\t\"cuisine\n\t<\/div>\n\n<\/div><\/div><\/div><\/div>
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\n\t\t\"salon\n\t<\/div>\n\n<\/div><\/div><\/div><\/div>
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<\/h2>\n

Des exigences h\u00f4teli\u00e8res des vacanciers<\/h2>\n

Ces \u00e9volutions m\u00e8nent \u00e0 un changement de positionnement des campings, on assiste \u00e0 un \u00ab\u00a0premiumisation\u00a0\u00bb de l\u2019offre. Il y a quelques ann\u00e9es, c\u2019\u00e9taient les emplacements nus qui performaient, dor\u00e9navant, ce sont les h\u00e9bergements plus haut de gamme. Les offres se modernisent, les campings d\u00e9veloppent des quartiers premium, les prestations offertes sont dignes d\u2019h\u00f4tels clubs et les \u00e9quipements propos\u00e9s sont identiques \u00e0 ceux que l\u2019on peut trouver en h\u00f4tellerie traditionnelle. Cette dynamique implique un nombre grandissant d\u2019\u00e9tablissements class\u00e9s\u00a0: aujourd\u2019hui, seul un quart des campings fran\u00e7ais ne le sont pas.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>

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S'adapter \u00e0 une nouvelle forme de client\u00e8le<\/h2>\n

Le camping \u00e9volue car la client\u00e8le a \u00e9volu\u00e9. Selon Nicolas Dayot, pr\u00e9sident de la F\u00e9d\u00e9ration nationale de l\u2019h\u00f4tellerie de plein air, il s\u2019agirait d\u2019un tiers des clients des campings qui font partie de la cat\u00e9gorie CSP+. Le camping attire de plus en plus les familles ais\u00e9es qui recherchent le confort, le \u00ab\u00a0tout \u00e9quip\u00e9\u00a0\u00bb et des offres compl\u00e8tes de divertissement et d\u2019activit\u00e9s ludiques pour les enfants. Il ne faut pas oublier que les enfants et adolescents restent les premiers prescripteurs des vacances en famille\u00a0! Le parc aquatique qui faisait autrefois la diff\u00e9rence est devenu un must-have et les campings sont attendus sur des offres plus atypiques pour se diff\u00e9rencier. On observe une app\u00e9tence de plus en plus forte de la client\u00e8le touristique pour des h\u00e9bergements de type insolites. Au-del\u00e0 de sa fonction d\u2019h\u00e9bergement, les vacanciers y voient une mani\u00e8re de vivre des exp\u00e9riences immersives disruptives avec le quotidien. Que ce soit pour s\u00e9journer dans une cabane dans les arbres, pour se ressourcer dans une tente lodge, ou bien, pour dormir \u00e0 la belle \u00e9toile dans une bulle gonflable, l\u2019offre d\u2019h\u00e9bergements insolites s\u00e9duit par son cot\u00e9 f\u00e9erique qui nous transporte hors des sentiers battus.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div>

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\n\t\t\"ext\u00e9rieur\n\t<\/div>\n\n<\/div><\/div><\/div><\/div><\/div>
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D\u00e9couvrez l'ensemble de notre offre de mobil-homes<\/a>, chalets<\/a> et lodges<\/a> :<\/p>\n

\"\"<\/a><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

Le march\u00e9 de l\u2019H\u00f4tellerie de Plein Air fran\u00e7ais n\u2019a eu de cesse d\u2019\u00e9voluer. Il a subi de profonds changements ces derni\u00e8res ann\u00e9es en passant d\u2019un march\u00e9 …<\/p>\n","protected":false},"author":3,"featured_media":11029,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[7,20],"tags":[18],"class_list":["post-11024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-les-tendances","tag-actualites"],"yoast_head":"\nLa profonde mont\u00e9e en gamme du camping - Sunshine Habitat<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sunshine-habitat.com\/fr\/blog\/les-tendances\/la-profonde-montee-en-gamme-du-camping\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La profonde mont\u00e9e en gamme du camping - Sunshine Habitat\" \/>\n<meta property=\"og:description\" content=\"Le march\u00e9 de l\u2019H\u00f4tellerie de Plein Air fran\u00e7ais n\u2019a eu de cesse d\u2019\u00e9voluer. 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